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Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm more interested in what I can get than who you are.

List service or product specifics for me

What else do you want me to know?

 •  What matters most to me?

 •  List the services you're offering me

 •  Or, list the features of the product I'll buy

 •  Give me links to related service pages on your site

 •  Make it easy for me - keep the bullets simple

 •  I want to scan bullets - keep to the point

If I’ve read this far, I’m very interested in your business. Remind me what I'm going to get and how happy you’ll make me feel.

 

Now give me options of other services or products I could use. I want to stay – give me links so I can find out about other services or products you offer.

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Explain how my life will change with your service

“Keep testimonials short, directly related to the page content and always attributable.”

 

- John Van Doe

Emphasise what I’ll get and why I want it.